Advertising for your web business can be expensive, so it makes sense that you want the best conversion rate you can achieve for each ad campaign. Not only do the ads cost money, but you must also factor in the amount of time you spend on the advertising as well. So instead of spending more money and time on putting out more ads, try improving your conversion rate instead.
1. Build Trust for Your Company
The key factor for better conversion rates is that customers want to buy from a business they can rely upon and trust. When you earn a customer’s full trust, that person will buy from you no matter if your prices are higher than the competition. Most customers won’t mind paying a little extra for the knowledge and assurance that you will provide the product or service for which they have paid. Also, if something goes wrong with the transaction or product provided they know your business will take care of the matter promptly.
Customer trust on the Internet must be built carefully, and it can take time. Building trust means answering all questions and emails immediately and without delay and making sure every customer is satisfied with each purchase. Don’t treat the customer like a profit-making machine, but like a fellow human that you are trying to help.
2. Offer a Money-Back Guarantee
If you offer your customer a guarantee of a full refund if they don’t like the product they will be much more motivated to buy from your business. Such a guarantee builds customer confidence in your company and your products or services. People hesitate to buy from an Internet business that doesn’t offer such a guarantee because it makes the company seem less trustworthy. They will buy from your competitor that does offer a money back guarantee instead.
3. Know What Motivates Your Customer
Understand why your customer is online spending money instead of going to a local store for what they need. Are they looking for a hard to find item not found in a typical department store? Are they looking for a cheaper price or a better deal? Do they just want to avoid the hassle of getting dressed to go out or heavy traffic? Once you know your customer’s motivation to buy online, you can better tailor your advertising for better and broader public appeal, and you will have better results.
4. Make It Clear What You Offer
Explain clearly in your advertising why people should buy from you instead of the competition. Let them know how you go the extra distance to make sure your customers are delighted with their purchases from your company. Focus on what value your products or services bring to the lives of your customers.
Are the car tools your business is selling making it easier for people to change a battery or a tire if their car breaks down? Does your tax service make it easier for people to have their taxes done or receive a faster refund? Make these points very clear in your advertising. Show your potential customers the excellent value you are prepared to offer them and how it is a much better deal than they will get from one of your competitors.
“Remember, wealth has nothing to do with money, success has everything to do with failure and life is as simple as you make it!” – John Dessauer