In today’s world, there’s more competition than ever before to capture leads for your business. Leads are costing more to acquire, and getting harder to find. Thankfully, with a few creative strategies, your business doesn’t have to bust your marketing budget, or go to the ends of the earth to find viable leads. Here are five uncommon ways to source leads for your business.
1. Create an Online Course
It’s counter-intuitive to think that your business can gain new clients by teaching those same people how to do what you do. But most people who take online courses are merely interested in the process. They don’t necessarily want to take on the job themselves. Depending on what products or services your business offers, you could create an online course to generate leads from the customers who enroll in the course.
- A bread making course by a company that sells kitchenware, or bread making products
- A content ideation/SEO course by a marketing agency
- A “How to Reach Your Goals” course by an online life coach
2. Follow the Influencers
People love to network and find new companies through brands and influencers they already trust. One of the easiest—and cheapest—ways to generate more leads is to follow the top influencers that are related to your company’s industry or products and services. Find influencers on Instagram and Twitter, then start posting relevant and insightful comments as your business name. Their followers will begin to notice you and organically start following your company, too.
3. Answer Quora Questions
Open a company Quora account and start answering questions related to your industry. The best thing about Quora is you don’t even have to manage the questions yourself. Quora will send you emails when a question has been asked in your company’s area of expertise.
4. Do a Radio Talk Show
Spend a little marketing money and create a 30-minute informative talk show for broadcast on the radio. You can produce it yourself, or the radio show can provide production services for a fee. Have it play repetitively in certain time slots. Be sure and have a toll free number for listeners to call in to receive either a free offer or addition information of some kind. Those will be your leads.
5. Speak at the Local High School or Trade College
Have one of your top executives talk at the local schools about a career in whatever industry your business is in. Be sure to send home a packet of information so parents will be able to see what your company is all about. You’ll be helping teens learn about career opportunities, and you’ll also get parents’ attention. Parents like doing business with companies that care about their kids and the local community.
Remember that sourcing leads is all about giving; not receiving. You’ll notice that all these uncommon ideas to source leads involve providing something of value. If you take a viewpoint of what can your business offer, you’ll find that more leads come to you automatically.
“Remember, wealth has nothing to do with money, success has everything to do with failure and life is as simple as you make it!” – John Dessauer