No matter what your business sells, having an online identity for your brand of products or services can appeal to a wide range of people and draw in plenty of customers. Building an online persona will help you connect with the public by providing the personal touch needed to build a trustworthy image for your company.
You can give your business a ‘personality’ via a well-crafted website that will convince the public to put their trust in your brand of products and buy from you. When you create an online persona people will become interested in what information you provide in the beginning. Then, when enough trust develops your readers will transform into customers.
Don’t be content with just a boring website that doesn’t offer enough information about your unique products or services, or one that doesn’t stand out in any way from the rest of the websites on the Internet. You don’t want an impersonal website representing your company because it won’t generate much interest without a persona that people can connect with on an emotional level.
One way to connect with the public is to start a blog where you will have a chance to reveal your personality to your potential customers and they will get a chance to ‘meet’ you and become acquainted with your products and services. That is why it is so important to create a persona that is unique in some way. By being unique you will stand out in a large sea of other businesses on the Internet. Your company’s website will generate more interest and attention and people will begin to easily recognize your company’s brand.
Humans naturally feel a need to connect with other humans and it’s the same when shopping online. Instead of going to a brick and mortar store and chatting with the proprietor, your customers will read your informative blog entries and develop a connection with you. They will feel like they know who you are as a person and what your company represents. In other words, they will trust you and the products or services you have to offer.
Take great care to talk about yourself in your blogs and explain what your business does and its mission statement. Show off your knowledge however you can and establish yourself as an expert in your field.
Social media sites can be a very instrumental tool in developing an online persona for your business. You can include flattering photos of yourself and your products, as well as anything else you may consider relevant. Be sure your photos are clear and professional-looking and you include a detailed description of your company. You can also write an account of how you started your business and why you chose that particular field.
You can also make podcasts and videos instead of using static videos. That way your customers can see you or your company in action, further developing the human connection.
Tell your story and don’t be afraid. Your sincerity is the key element that will convince others that you are not a fake or a scam artist and that your products and services are worthy. Just being yourself can produce powerful advertising because your personality and the business you have created are one of a kind. Some of your audience may not respond favorably to you or your company, but there will be many others that will appreciate what you have to offer. The people that resonate to you will become loyal customers.
“Remember, wealth has nothing to do with money, success has everything to do with failure, and life is as simple as you make it!” – John Dessauer