You can never advertise your business too much! Advertising on the Internet is the primary lifeline that continues to feed a steady stream of customers to your site and ramps up the level of profits. Digital advertising, once only on computers, has spread to mobile phones as well.
If you plan on doing business on the Internet, you will need to learn how to advertise your products and services online as well. Marketing your business online is different than traditional advertising, so expect a learning curve. There are several types of online advertising and below is a list of some of the more popular ones.
Some forms of online advertising are more subtle and attention-getting than others, while others can be downright annoying, such as popup ads. Some people find popup ads very irritating and block them, rendering the advertisements virtually useless. Other types of ads, such as email advertising, are considered to be nothing more than spam when not done correctly. So consider this when choosing your form of advertising.
Social Media Advertising
Marketing through social media has become a great way to target potential customers. Social media is used by people from all walks of life and levels of income and education, so it’s easy to find a group that’s interested in your specific niche.
For a social media ad, you can have a large banner or a smaller image. You can use a video clip with sound or a silent cartoon-type message. Social media ads come in a wide variety of costs, and some are quite affordable. You can hire a marketing agency to create your advertising or do it yourself.
The Display Ad
This type of ad was first used in online advertising. In the early days, such an ad would typically be a static image with the company name that you would click on to see the message. This form of advertising has improved over the years and now includes wallpaper ads, video ads, popup ads, plus several other types.
Using SEO or SEM
Using SEO or search engine optimization uses keywords to help you rank higher in the search engines and improve your site’s traffic flow. Using SEO is more of a long-term way to improve traffic to your site, so don’t expect immediate results. You will also have to be careful not to use words that have become too commonly utilized and aren’t very effective anymore.
Keyword stuffing is when too many of the same keywords are used in a site’s content. This practice is frowned upon by the search engines and will hurt your ranking
SEM or Search Engine Marketing is also based on keywords. An online business owner bids on keywords for a certain price to rank higher on the search engines.
Email marketing is another one of the earliest forms of digital marketing. In the beginning, email marketing was the way companies would flood their customer’s mailboxes with unsolicited ads. These types of email ads eventually became known as spam and laws were passed to prevent this from happening.
If you choose to use this kind of advertising, be careful not irritate your customers with unsolicited ads. Installing an autoresponder on your website enables you to send out emails only to people that have shown interest in your products and services in the past.
“Remember, wealth has nothing to do with money, success has everything to do with failure, and life is as simple as you make it!” – John Dessauer